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Written by Jonathan Simnett
Published on 6 October 2026
Category or conflict? The great AI shed revolt22 September 2026
Well, well, well. Is data more valuable than AI?16 September 2026
Hype vs Category Leadership; should you chase the noise?1 September 2026
Big tech and the new rules of category leadership25 August 2026
The 2026 Category Design playbook: practical advice for planning your next strike11 August 2026
The Meta whistleblower: hubris or sour grapes?4 August 2026
Why leaders make successors’ jobs impossible29 July 2026
Is the AI market already entering a new phase?7 July 2026
Crossing the vibe chasm30 June 2026