Impressionism and the 10 Rules of Category Success
The thing about Category design is that it’s often talked about just in terms of technology businesses. That’s fine, technology…
What we say about Category Design, and much more.
The thing about Category design is that it’s often talked about just in terms of technology businesses. That’s fine, technology…
In a year of ongoing company consolidation and death in tech, GPU chipmaker Nvidia’s one-day market value increase this week…
Much of the fun and all of the focus on Category Design happens in the early stages of the journey.…
We’ve talked about in our podcast `The Difference Engine`, on the importance of getting board alignment, and the need to…
A first Strike is the moment you reveal your new tech Category to the world. You’ll never get another chance…
Life and death in Category is invisible to most. Not to the team at Categorical. We know the smartest tech…
The appalling Post Office Horizon scandal highlights a culture that makes central government, with some notable exceptions, `a dysfunctional buyer…
In the recent tech boom companies fell over themselves to convince investors and the markets that they were tech companies. …
We’ve often quoted Eddie Yoon and Linda Deeke’s seminal Harvard Business Review work showing how Category leaders, and those that…
London is the largest of the FLAP (Frankfurt, London, Amsterdam and Paris) data centre markets. Apparently that’s because of the…