New categories grow in the minds of leaders. They come from market and technical insights. Liberating them, nurturing them and market testing their resilience requires critical and creative thinking.
Our step-by-step Category Design approach moves from raw insights to polished, game-changing, Point of View at lightning pace.
With a game-changing Category designed, it’s time to hit the market hard. Our cross-discipline Strike experience helps your team plan exactly how and when to bring your Category to life.
We are tactic-agnostic, so we can recommend across campaigns, events and trendjacks to leave nothing about your Strike campaign to chance.
Great plans are judged by their execution. We work alongside your internal teams and external consultants guiding, or, where needed, leading the creation of core assets and events.
We share your goal of gaining unfair levels of attention for your new Category. Prepare for impact