Our Services

Category design

New categories grow in the minds of leaders. They come from market and technical insights. Liberating them, nurturing them and market testing their resilience requires critical and creative thinking.

Our step-by-step Category Design approach moves from raw insights to polished, game-changing, Point of View at lightning pace.

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Strike planning

With a game-changing Category designed, it’s time to hit the market hard. Our cross-discipline Strike experience helps your team plan exactly how and when to bring your Category to life.

We are tactic-agnostic, so we can recommend across campaigns, events and trendjacks to leave nothing about your Strike campaign to chance.

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Strike execution

Great plans are judged by their execution. We work alongside your internal teams and external consultants guiding, or, where needed, leading the creation of core assets and events.

We share your goal of gaining unfair levels of attention for your new Category. Prepare for impact

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Our process

  • Discovery

    Structured interviews of the extended project team. Core insights into market misalignment, umnet buyer needs and technical advances extracted and prioritized.
  • Point of View

    Discovery insights group critiqued and iterated. Restated and honed to become a compelling PoV narrative.
  • Category Definition

    Basic core Category assets captured in graphical and copy formats. Socialised to a wider audience and edited to completion. Final PoV, Category’s future state and supporting documents developed.
  • Strike Planning

    Detailed cross-functional plan to cover all relevant functions delivered and activities allocated to the Strike team.
  • Strike Execution

    Omni Channel delivery of Strike content delivered to Strike plan. Rinse and repeat 4 and 5 and move your Category forward.

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