We’re an eclectic team of like-minded Category Designers and subject experts who span the globe. We’ve all grown in and built up disruptive technology businesses. We’ve got the scars and the war stories.
Building Categories is demanding. That’s why the Categorical skill set spans many disciplines. Our backgrounds are in technology sector corporate leadership, strategy and management and disciplines including, graphic design, product marketing, journalism, analyst relations, PR, messaging, storytelling and of course a passion for the B2B technology space.
What unites us is our belief that every business has a fundamental choice to make.
Build your Category or be Categorised.
Recovering journalist, communications and marketing lead with decades of C-Level strategy consulting. Advised over 100 technology-focused companies on how to achieve fame and create sales differently.
Published author and jobbing CMO with deep marketing expertise in networking, ecommerce and payments. An enemy to ordinariness.
Board-level strategic advisor, former technology agency and head trusted by CEOs to sell their most precious assets and create and destroy Categories. Tells it like it ought to be…