About us
We are a team of like-minded Category Designers and subject matter experts, led by Paul Maher and Jonathan Simnett. We’ve all founded and built up disruptive businesses. We’ve got the scars and war stories from decades in tech. We know what works and what doesn’t.
Paul Maher
Lead consultant
Recovering journalist, communications and marketing lead with decades of C-Level strategy consulting. Advised over 100 technology-focused companies on how to achieve fame and create sales differently.
Jonathan Simnett
Advisor
Board-level strategic advisor, former technology agency and head trusted by CEOs to sell their most precious assets and create and destroy Categories. Tells it like it ought to be…
See how Category design transforms tech companies' futures