+44 020 3637 0640
[email protected]
One Lyric Square, London, W6 0NB
We are a team of like-minded Category Designers and subject matter experts, led by Paul Maher and Jonathan Simnett. We’ve all founded and built up disruptive businesses. We’ve got the scars and war stories from decades in tech. We know what works and what doesn’t.
Lead consultant
Recovering journalist, communications and marketing lead with decades of C-Level strategy consulting. Advised over 100 technology-focused companies on how to achieve fame and create sales differently.
Advisor
Board-level strategic advisor, former technology agency and head trusted by CEOs to sell their most precious assets and create and destroy Categories. Tells it like it ought to be…
See how Category design transforms tech companies' futures
Online platforms payment
Industrial computervision
e-Commerce management
Cybersecurity software