People working at desks with laptops B2B

About Us

About Categorical

We’re an eclectic team of like-minded Category Designers and subject experts who span the globe. We’ve all grown in and built up disruptive technology businesses. We’ve got the scars and the war stories.

Building Categories is demanding. That’s why the Categorical skill set spans many disciplines. Our backgrounds are in technology sector corporate leadership, strategy and management and disciplines including, graphic design, product marketing, journalism, analyst relations, PR, messaging, storytelling and of course a passion for the B2B technology space.

What unites us is our belief that every business has a fundamental choice to make.

Build your Category or be Categorised.

Categorical crew

Paul Maher

Lead consultant

Recovering journalist, communications and marketing lead with decades of C-Level strategy consulting. Advised over 100 technology-focused companies on how to achieve fame and create sales differently.

Dr. Christine Bailey

Categorical Associate

Published author and jobbing CMO with deep marketing expertise in networking, ecommerce and payments. An enemy to ordinariness.

Read my book

Jonathan Simnett


Board-level strategic advisor, former technology agency and head trusted by CEOs to sell their most precious assets and create and destroy Categories. Tells it like it ought to be…

Contact Us