Technology Category Design

Creating Strategic Difference

Discovery
Point of View
Persona Development
Ecosystem Building
Strike Planning
Strike Execution
Discovery
Point of View
Persona Development
Ecosystem Building
Strike Planning
Strike Execution

Discover how Category design transforms tech companies' futures

Empiric

Industrial computervision

Checkout.com

Online platforms payment

Altify

Sales team management

1e

IT systems management
How to Carve Out a Sub-Category from an Established Tech Niche

Blog

How to Carve Out a Sub-Category from an Established Tech Niche

By Jonathan Simnett

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