The Difference Engine helps tech founders, investors and innovators compete more effectively and maximise business value through Category design.
Hosted by two straight-talking tech experts with decades of experience in launching, managing, and marketing disruptive tech companies, it takes apart the tech industry through the Category lens, featuring the wisdom of world-class guests who have been at the frontline of Category creation and leadership.
Paul Maher and Jonathan Simnett have been there, done it and carefully recycled the slogan t-shirts - now they'll help you become a Category creator and leader.
The Difference Engine - Disrupting Tech Strategy.
Find The Difference Engine here
"Curious? Discover the latest Categorical thinking and enjoy the views of the world's top category creators."