What is a Category Blueprint? And how does it differ from other business plans?
The Category Blueprint is one of the important tools you can generate during a Category Design process, so I’m going…
What we say about Category Design, and much more.
The Category Blueprint is one of the important tools you can generate during a Category Design process, so I’m going…
In our opinion, earlier this year Zoom CEO, Eric Yuan, made a huge Category error. He is reported to have…
Despite the difficult economy, people are still buying and renewing SaaS, but not at the rate of previous years. Selling…
According to the media, multiple Category creator and dominator, Elon Musk’s Tesla EV and battery manufacturer recently turned in a…
So after weeks of rumour WeWork finally entered Chapter 11 administration as a consequence of a massive debt pile and…
It was an honour and privilege to be at SaaStr London. Founder, Jason Lemkin, and his crew of ‘Pirates and…
We’re often approached by companies and their financiers, who currently operate in a broad de-facto software category such as Accounting,…
It has been decades since tech hype was as high as it was with the unveiling of the chatbot ChatGPT.…
To paraphrase the Chinese curse we in the tech community are living in `interesting times`. Record amounts are being raised…
As the world currently goes through economic turbulence, affecting every aspect of the tech environment, investors are now considering, more…