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Losers, Snoozers, and Schmoozers: The Cautionary Tales of Failed Categories in Tech

Written by Jonathan Simnett

Published on 10 March 2025

Losers, Snoozers, and Schmoozers: The Cautionary Tales of Failed Categories in Tech
Greatest Tech Acquisitions of All Time: The Category Dimension (Part 2)

Greatest Tech Acquisitions of All Time: The Category Dimension (Part 2)
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Why the UK’s AI’s is more than OK

Why the UK’s AI’s is more than OK
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Greatest Tech Acquisitions of All Time – The Category Dimension (Part 1)

Greatest Tech Acquisitions of All Time – The Category Dimension (Part 1)
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Category Clangers: Some Of The Tech Industry’s Most Notable Failures and What We Can Learn from Them

Category Clangers: Some Of The Tech Industry’s Most Notable Failures and What We Can Learn from Them
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The Dynamic Dozen – Who Are the World’s Best Category Leaders?

The Dynamic Dozen – Who Are the World’s Best Category Leaders?
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Impressionism and the 10 Rules of Category Success

Impressionism and the 10 Rules of Category Success
15 April 2024

Pivot mastery: Nvidia’s AI Category journey

Pivot mastery: Nvidia’s AI Category journey
23 February 2024

The Hard Yards of Category Design

The Hard Yards of Category Design
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Keeping your Team Onboard your Category Journey

Keeping your Team Onboard your Category Journey
6 February 2024

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